Curious, I asked him what activities he considered viral marketing activities. He listed building a Facebook page, postings in web forums and "Twittering."
To me, this isn't viral marketing. It's simply old fashioned advertising through new channels.
Viral marketing, on the other hand, is when a customer tells a friend who tells two friends who each tell four friends who each tell eight friends.
It's a passive activity for the marketer; the marketer isn't "doing" viral marketing, he's simply watching it happen.
But I do believe you can enable it in two ways:
- By creating a product or service that is so cool that people are inclined to spread the word.
- By making it REALLY easy for your customers to spread the word.
Beyond that, viral marketing is mostly luck.