Touchpoint Frequency Graphed

A couple weeks ago I wrote about Touchpoint Frequency & the Attention Asset. In short, if you touch a client or prospect too often with communications that are of poor quality, you will deteriorate the value of the attention you've built with them. I built the graph below to illustrate this concept. The idea is to walk that fine line of communicating extremely high quality messages with the right frequency. I believe that you can communicate every day, as long as the message is of high enough quality. The challenge is staying on the blue line...