To date, I've had virtually zero traffic on this blog. I've also done zero marketing.
The primary reason I haven't marketed it yet is that I'm unclear on what the value is for someone other than myself. I only blog because I like to write. And this seems like a fun place to do it.
There are a couple things that need to fall into place before I'll start actively marketing:
- A more narrow focus of topics
- Time and ability to regularly provide content that is remarkable; something that people will tell their friends about
Lastly, I'd like this blog to be an outlet for a certain area of expertise; an expertise that supports my career. I'm the best in the world at something -- something specific and narrow -- but I haven't identified it yet; I have some ideas, but I want to be sure. I literally have no idea when/if these things will come together. But in the meantime, I'm ok with a few hits a month.