I just bought a new BlackBerry and when reviewing my plan the associate found that I spent $120 last month on text messages -- $0.20 per message. We made a simple adjustment in my plan; now I can send as many messages as I want for only $20 per month. Amazing. Texting is fairly new for me so I'm not sure how long this robbery has been occurring but it's still quite disturbing that the cell phone company I've been with for years would rip me off.
The Associate explained that they do this to incentivize customers to upgrade to a messaging plan. I suppose this is one way to drive new upgrades; once again a good short term strategy.
Another example of a short term strategy that will cause long term pain.