I need to remember to post the list of companies that advertised during the Super Bowl and see what happens to their stock prices over the next 6-12 months. My theory is that these companies clearly haven't realized that broadcasting is dead and haven't embraced the new marketing - or at least they're doing it slowly.
I'll post the prices as well as the S&P 500 on the day of the game. In the meantime, here are the companies that were responsible for the top 10 ads - E-Trade had two.
Life Water (Sobe >> Pepsi Co.)
Doritos (Pepsi Co.)